A large number of millennials are delaying purchasing any type of life insurance until later in their lives. With this trend continuing, many insurers are feeling the pressure to expand into new markets and adjust how they are communicating with that generation of young people. Insurers are “investing at a much heavier pace” to appeal to the young millennials and prove benefits of life insurance.
Click here to read the full article by Katia Dmitrieva for Bloomberg News.